Posted on 03/10/2016 by AviaSeller Tem
S7 Airlines, a member of the oneworld global Alliance, launches integrated advertising campaign “the Best of the planets.” This reports the press service of the airline.
As part of a campaign on Federal TV channels and radio stations will broadcast a commercial in print and online publications will be posted promotional materials, and in the largest cities in the route network S7 Airlines has already appeared advertising. Creative idea advertising campaign owned by the Agency Wieden+Kennedy Amsterdam.
“By launching this campaign, we wanted to show our planet from a new, unexpected side, to inspire passengers to open, travel for research amazing places. The journey is an opportunity to experience new sensations, to see the beauty and feel the energy of the Earth,” – said Deputy General Director of S7 Group Tatiana Fileva.
In the commercial Earth is shown through the eyes of a hero who knows what it’s like to be away from her Russian pilot-cosmonaut, Hero of Russia Andrei Borisenko. He spent 164 days away from Earth and like no other, knows how the world around us is incredible and amazing. Voiced the movie itself Andrei Borisenko.
“During the expedition most of all I miss the smell of Earth, feel the rain, wet weather, the sounds of the city. The greatest feeling is when you open the hatch of the descent module and breaks and fresh air of the earth. When six months you don’t feel this air, already beginning to forget it. And this is a very strong impression,” – says the pilot-cosmonaut, Hero of Russia Andrei Borisenko.
The emotional message of the astronaut is accompanied by visual images, created by a young, progressive Director AG Rojas. The shooting took place in beautiful parts of the world, for example in the caves of Thailand, on the coast of Croatia and in the Hermitage in St. Petersburg.